As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The 2022 Generational Snapshot of Gen Alpha explores the impact financial anxiety is having on children's development, how digital-first socialising is generating new challenges around child protection, and what the pandemic has done to shape children's attitudes and behaviours.

With the power to capture imaginations, preserve legacy, and communicate values, books are seeing a rejuvenation in the digital age. Atellier creates bespoke, handcrafted books for children and their families to share that speak to a growing desire for tactility and personal connection.

Pandemic lockdowns led to an unprecedented surge in children’s usage of digital devices. Yet while tech helped alleviate some of the pressure placed on parents at the peak of the crisis, the mass digitisation of everyday life has raised questions around just how safe kids are online.

Plans to create an Instagram for under-13s have been put on hold after leaked research shows that Facebook knew of Instagram’s harmful impact on teens. With policymakers, parents, and experts entering the debate, conversations around how to make the internet safe for kids continue.