Helios is a French neobank with a purpose-driven approach to money. Through a combination of easy-to-access tools and a transparent commitment to sustainable investments, it displays how fintech companies can help close the gap between personal values and financial decision-making.

Many adults say they weren’t taught about money at school so they want to give their kids the skills they didn’t learn until adulthood, and Greenlight offers just that. It’s a prepaid debit card with parent-set spending limits and transaction tracking that educates kids on money management.

Brands from the financial industry are partnering up with influencers to tap into the growth in demand for personal finance content and investment app activity that occurred during the pandemic. Doing so is helping them make finance more accessible to Gen Yers and Zers.

Gig-economy workers and the self-employed face unique financial difficulties, from building a credit score to finding flexible insurance. But how are a growing number of financial technology solutions – delivered by big banks and challengers alike – serving the needs of a growing demographic?