Aiming to move away from the belief that golf is snobby, fashion brand Manors is shifting perceptions of what the sport can be. As the allure of middle-class glam diminishes, people want more inclusivity in high-brow sports, creating opportunities for brands to remix classics for the everyman.

While many sports have struggled due to the pandemic, golf has boomed. What has allowed it to thrive amid social restrictions? And how might other factors, such as the rise of sports betting and golf-based entertainment venues, play into its growth, especially among younger audiences?

Michael Jordan and Nike have long reigned in the world of sports fashion collaborations. Under Armour is taking inspiration from the gold-standard collab as it launches a brand with Steph Curry with a philanthropic focus on helping under-resourced communities.

Game attendance may be in decline, but sports fans are still as passionate and engaged as ever. Whether it’s live-streaming a game or following a team on TikTok, there are so many ways to be a fan. Canvas8 spoke to sports psychologist Dr. Dan Wann to understand how sports fandom is evolving.