As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With costs racking up in the wake of the pandemic, young people continue to face an age-old problem: how to better manage their money. Swedish start-up Anyfin enables Gen Zers and Yers to consolidate, refinance, and get ahead of their sources of debt, helping them get back in the black.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

According to a study commissioned by Aviva, three-quarters of UK employees have never raised their financial wellbeing with their manager. But Gen Zers are more open about these conversations, signalling a need for more support on financial education at work as the cost of living crisis intensifies.

Many adults say they weren’t taught about money at school so they want to give their kids the skills they didn’t learn until adulthood, and Greenlight offers just that. It’s a prepaid debit card with parent-set spending limits and transaction tracking that educates kids on money management.