People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

Amid the rising cost of living, Aldi’s fragrance dupes are getting a lot of attention for mimicking popular designer fragrances. With luxury aspirations competing with money concerns, these dupes are perfect for giving people that indulgent feeling without breaking the bank.

TikTok account @kookingwithakoori has gone viral thanks to its realistic and relatable cooking tips. The account is run by Nathan Lyons, who posts family meal recipes using pantry staples, appealing to Aussies looking for healthy and affordable alternatives to fast food.

The COVID-19 pandemic sparked a swift evolution of the home. Where it was once a private space, it’s now a pseudo-public, multipurpose area required to fill a range of personal and professional needs. How can brands tap into changing nesting aspirations and address new domestic challenges?

Why have Australians voted for political upheaval? What impact is the cost of living crisis having on daily life? And how are people responding to increasing natural disasters? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Australian people in 2022.