In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

International tourism virtually ground to a halt in 2020, leaving countless would-be jet-setters stuck at home. Yet at the same time, many people took the chance to re-evaluate how and why they travel. Could sustainability concerns reshape the ways that Britons plan their holidays post-pandemic?

Neighbourhood newspaper kiosks in Spain may be considered socially significant, but with fewer younger Spaniards buying newspapers these community hubs are being repurposed as facilities for tourists. This is something that has annoyed locals, who feel like their interests play second fiddle.

The archetypal American suburb may be perceived as quaint, welcoming, and demographically homogeneous, but they have never been denser, more diverse, or poorer. How exactly have these areas transformed over the decades and why do people still want to set up a life in these neighborhoods?

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?