In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Balenciaga’s innovative approach to marketing, disruptive collaborations, and immersion in the world of tech has seen great success within contemporary markets – enabling it to permeate the consciousness of the fashion industry. How is the brand's innovative approach redefining luxury for consumers?

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?

Harry Styles has made a foray into the beauty industry with his own make-up brand, Pleasing. It offers gender-neutral and sustainable products that aim to enhance an individual’s natural self – in keeping with the inclusivity and diversity that many people now expect from the beauty industry.

With a unique style of humour, Kenyan social media star Elsa Majimbo is appealing to a global audience and getting on the radar of several brands. The release of her first book in collaboration with Maison Valentino shows that comedy can be a useful platform for promoting fashion.