We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Goblincore is a fashion and lifestyle trend that rejects the idyllic and embraces the dark, unkempt, and shabby symbols of the natural world. Beyond the love of fungi and skulls, adherents feel the tenets of goblincore free them from conventional expectations of beauty, gender, and sexuality.

Furry and foamy, the Crocs ‘Cozzzy’ line is designed to deliver next-level cosiness. Facing uncertainty amid multiple crises, people are deriving pleasure from their immediate surroundings, which is subsequently fuelling the 'comfort economy' in the form of relaxed apparel and homewares.

Non-surgical cosmetic procedures are on the rise, but what is driving Americans to choose to enhance their natural looks with ‘tweakments’? After diving into this in our Beauty Sector Snapshot, Canvas8 spoke to 11 people about the procedures they’ve had done and why they made that decision.

The dominance of pseudonymous platforms – from Discord to TikTok, Twitch to Reddit – has freed up how Gen Zers express themselves online, moving away from personalisation and towards a sense of plurality. What can brands do to brush up on their ‘identity fluency’ for this ever-evolving generation?