Signal11 Aug 2022
VW taps into sports fandom to encourage EV uptake

Volkswagen has released an ad featuring soccer player Christian Pulisic, which equates the pressure of being a professional footballer with the pressure on VW to make EV vehicles the norm. With EV adoption slow in the US, the ad demonstrates how brands can begin to make inroads and normalize EV use.

VW taps into sports fandom to encourage EV uptake