From baking sourdough to mixing quarantinis, culinary pursuits have been a stress reliever for many in the pandemic, but they come with a price tag. With Australians overspending on groceries, they’re looking for ways to cut costs elsewhere and they want brands to offer a helping hand.

Amazon Fresh is introducing a price-matching scheme against Tesco's Clubcard program. With people looking for satisfying ways of saving, taking on a low-cost supermarket's loyalty scheme and giving people the satisfaction of scooping low prices can build brand loyalty among bargain hunters.

After the launch of its Swift convenience stores in 2021, Iceland is expanding the chain with four locations in London. With the pandemic and cost of living crisis impacting people’s shopping behaviours, supermarkets are switching up their formats to meet demands for convenience and affordability.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?