As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With a countrywide surge in food prices, Germans are seeking out cost-effective access to fresh produce that has seen pre-planted vegetable gardens rise in popularity. Tackling disrupted food supply chains hands-on, they’re finding value in self-sufficiency which reduces their grocery costs.

Britons are reaching for the soil to ground themselves and find calm among the chaos. With the health of the planet and the natural environment becoming a pressing concern, how can brands speak to people who are seeking to restore their connection with nature more than ever before?

A dual skyscraper project in Melbourne will feature the tallest vertical garden in the world, along with hospitality, event, and coworking spaces. As rewilding evolves, it’s become an increasingly popular method of communicating sustainability values and even luxury aesthetics.

Green spaces provided solace and comfort during lockdowns, and plants have now taken on a greater significance in people’s domestic lives and sense of wellbeing, especially for younger generations. Even as pandemic restrictions lift, many are continuing to integrate interactions with nature in their day-to-day lives, with technology giving them the tools and resources to help optimise their plant journeys.