Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Joe Rogan's podcast has come under fire because of misinformation claims. This has pushed two major artists to remove their content and Spotify to improve its service as people put pressure on brands to prioritise evidence-based, trustworthy content amid an overabundance of fake news.

With misinformation fast becoming a mainstay of social media, how do Americans believe the issue should be dealt with? Following on from tracking this behavior in our Communications Sector Snapshot, Canvas8 spoke to eight people in the US to find out how they feel about fake news.

Young people spend more time online than ever before, but do they have the tools and experience to navigate the digital media world safely? Canvas8 spoke to media literacy programme expert Katie Costello about how brands can help children and young people build the necessary skills.

Amid pressure from brands that advertise on its platforms, Google is prohibiting ads and the monetisation of content that denies the causes of climate change. With trust in social media low and ongoing concern about fake news, advertisers are desperate to avoid association with conspiracies.