When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Wendy's is launching a 3D world called Wendyverse, in partnership with Meta. Joining the likes of Balenciaga and Nike, the fast-food chain is joining a long list of brands harnessing Web3 and blockchain tech frontiers to meet consumer demand for experiences in digital spaces.

Food producer Avocados From Mexico is launching a digital experience. Alongside stocking its products on digital shelves, its ‘House of Goodness’ experience lets people tour its digital digs. As people enter the metaverse, the brand is helping demarcate virtual space for the food and drink industry.

The Sandbox’s partnership with Snoop Dogg has introduced a previously detached community to the blockchain, NFTs, and the metaverse. With emerging metaverses competing for users as interest grows, how important will established celebrities, brands, and intellectual property be?

As restaurants in the US closed due to the pandemic, people got used to ordering food online – but often through third-party delivery apps. How did Chipotle convince customers to go direct to the source and order via its app? And what does its success reveal about loyalty in the fast food world?