Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Aiming to catch up with rivals like Nike and Adidas, Puma is going all-in to the metaverse with phygital, tailored products. With people showing more interest in digital identities and avatar customisation, it's harnessing the potential of Web3 to co-create products for the real and virtual worlds.

NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.

Following in the footsteps of bitcoin, NFTs have gained a place in mainstream consciousness. Axie Infinity is a play-to-earn game that gives people an opportunity to create and cultivate in-game characters and collectibles, which they can sell on cryptocurrency exchanges and use to earn a living.

Balmain is collaborating with Barbie to create a ready-to-wear genderless line inspired by the doll's aesthetics with an NFT of dolls wearing Balmain apparel available for auction. The move demonstrates the value of nostalgia while simultaneously updating classic iconography with modern values.