In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Research has found that having positive social interactions is associated with a sense of purpose among older adults. With this, in turn, linked to longer and happier lives, brands and organizations can help these audiences feel more fulfilled through initiatives that facilitate IRL engagement.

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?

For businesses, it’s a win-win. NSW Seniors Festival is an opportunity to invite one of the largest market groups to simply try something new, with government funding to help. In 2020, the NSW Seniors Festival continues to highlight the growing needs and interests of over-60 Australians.

Loneliness is a major problem among older Indians, with millions of people feeling they have nobody to turn to. To combat this, Goodfellows is offering companionship to older adults while also providing employment to younger generations – something welcomed by young and old alike.