Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The ‘great resignation’ has seen many Britons leave their roles for a more meaningful career or more flexibility in their work lives. With this in mind, LinkedIn’s Career Explorer is designed to help people discover new employment opportunities that they might not have otherwise thought about.

Since the death of George Floyd and BLM protests in 2020, the representation of diversity in ad campaigns has soared. But Black, Asian, and minority ethnic groups still find that diversity in media entrenches rather than dismantles stereotypes. In 2022, how can brands get diversity right?

Chinese lingerie brand NeiWai is challenging preconceptions around female beauty and the ideal body type. By empowering women through inclusive imagery and a podcast around female professionals, the brand is looking to meet demands for companies to break down stereotypes.

The Women's and Equalities Committee is calling on the government to mandate revealing racial pay gaps. Unfair treatment within the workplace has had a long history of contributing to burnout and mental fatigue and people want brands to get transparent to support minority workers.