The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

A prefecture in Japan is working with Studio Ghibli to create the first Ghibli Park to encourage domestic and international tourism to the region. There’s growing evidence that family parks and resorts are bouncing back stronger than ever, as parents recognise how precious their family time is.

Gen Y’s approach to parenting is distinct from past generations, defined by the decline of the nuclear family structure, increasing role of tech, and new traditions like ‘positive parenting’. So, how can brands help this generation create a nurturing journey that works for them and their kids?

The number of single women buying homes in the US is double that of single men, even though the COVID-19-induced recession is impacting women more. While positive for gender equality, this also shows how financial recovery is set to be heavily imbalanced, with the wealthy reaping the benefits.

How will gender bias in flexible working be overcome? Is the future of home products service based? How will diversity, meaning, and storytelling drive homeware purchases? In this part of the 2022 Expert Outlook, we speak to three experts about how our homes and relationships are evolving.