The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Pandemic-led changes in how we work and learn have exposed gaps in the UK’s education system, challenging employers and schools to consider how best to teach students and prepare them for the future. So, how can brands and businesses harness tech and partnerships to support young people?

Higher education has long acted as a gatekeeper to professional employment but online coding courses in India are challenging that path and offering another route to work. For students, the low costs, repayment structure, and shorter completion times make them a compelling alternative.

A survey has found that degree apprenticeships are yielding better workplace results than other degrees in India. As people redefine what higher education means to them, brands can support this by providing learning opportunities for individuals who want to take an alternative path to employment.

The education system in the UK is failing children across the country, with many considering it restrictive and archaic. New Schools, like the XP School in Doncaster, take an unconventional approach to education, aiming to help kids enjoy school and better equip them for the real world.