Have indie brands killed off the beauty influencer? Are self-cleaning products the future? Has lockdown home-pampering shaped skincare routines for good? In our Expert Outlook 2021 report, we spoke to three experts about how people are seeking new forms of comfort from their beauty routines.

By taking the superfoods that we normally eat and integrating them into green body care products, Terra-Toy is tapping into eczema management with a gentle and natural approach that prioritizes wholesome, familiar ingredients over unregulated, and often irritating, chemicals.

With the wave of green shopping continuing, Vlyd’s eco-minded tampons help people make the switch to environmentally friendly products. Catering to the German market, its seaweed tampon is both healthier for people and the planet, helping the brand stand out against tides of greenwashing tactics.

As people become more aware of the environmental impact of their consumer habits, there is a greater incentive to buy second-hand. Adopting principles of the circular economy, Twig has launched a free banking app that allows users to trade their pre-loved goods for instant cash.