When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Data suggests that people are increasingly drawn to niche brands and insider knowledge in China. This shift is an opportunity for intimate, taste-cultivating experiences that help people connect around cultural capital and appreciate stories and craftsmanship beyond flashy logos.

As Shanghai emerges from some of the toughest pandemic restrictions globally, its lucrative luxury shopping sector faces uncertain times and brands are having to rethink their strategies to attract shoppers. So, what new shopping trends are drawing luxury consumers to make a purchase?

Expected to open in 2024, sports brand ANTA has announced the world’s first FILA branded hotel – FILA HOUSE Shanghai. With luxury brands expected to deliver beyond their physical products, the amalgamation of athleisure and lifestyle is likely to resonate with young status seekers in China.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.