Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Uber is giving business accounts access to information about the carbon emissions generated by employees traveling for business. This move comes as mounting pressure from both employees and consumers is forcing businesses to provide more transparency around their environmental impact.

Workers in the gig economy are becoming increasingly concerned by the opaque algorithms used to manage – and in some cases, fire – them. Many are demanding more transparency around how they're assessed so they feel a greater sense of control over their work.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

The gig economy recruitment model means many workers have to pay high fees to middlemen while many companies struggle to search for new talent, also incurring recruiter fees. Braintrust aims to change this recruiting model by creating a decentralized marketplace using blockchain technology.