Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

Research has found that the use of marijuana and hallucinogens among young people in the US is at an all-time high, with many using them to treat psychological problems. People are moving away from pressurised representations of wellness, and are forging their own non-conventional approaches.

Hemp Processor Socati has released two CBD-based coffee additives, one of which helps people curb their sugar consumption. With people looking to cut down on their sugar intake along with a growing interest in CBD, brands can offer wellness-based alternatives to standard sweeteners.

Post-pandemic, people are looking for ways of working out that are more holistic and centered around socializing. And as recreational marijuana use is legalized in states across the US, a yoga trend is taking shape – one that Bend & Blaze is capitalizing on by enhancing people's mind-body connection.