Kraft Heinz is partnering with packaging tech company Pulpex to create a paper-based ketchup bottle using 100% sustainably sourced wood pulp. This move is part of an industry-wide effort to reimagine kitchen cupboard basics amid growing consumer calls to phase out single-use plastics.

Target and CVS are testing a reusable bag rental system at select stores in New Jersey as a response to the state’s ban on single-use plastic bags. People are looking for low-cost and convenient ways to make their shopping habits more eco-friendly, and brands are taking note.

As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Americans to find out whether they’re taking such actions and why.