In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Casa Blanca is an app aiming to bring the real estate market into the 21st century. Boasting more in common with Tinder than a traditional brokerage firm, it provides users with personalized feeds of potential homes and digital bookings, making a usually stressful process far more palatable.

With average prices at an all-time high and the number of people living on their own increasing, buying a home in America is harder than ever. CoBuy is offering a solution to unlock home-ownership, enabling people to get on the property ladder in a simple, safe, and easy way via co-ownership.

While people may be used to the idea of renting a place to live, renting furniture – from cameras to coffee machines to couches – is less commonplace. Circular economy marketplace Fat Llama connects people who have things they want to rent out to those who would like to borrow them.

Fewer Americans believe now is the right time to invest in the property market, particularly as prices continue to rise and economic uncertainty lingers. But these circumstances don't change people's perceptions of the American Dream and the value they continue to place on home-ownership.