When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In ourExpert Outlook 2021 report, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.

In the US, sales of hard seltzers are in decline following diminishing year-on-year growth since their boom during lockdowns. A combination of fewer off-premises drinking occasions and the exodus of novelty-seeking consumers is shrinking consumption, but revealing the true lovers of the category.

Molson Coors is leaning into brunch drinking occasions with its Vizzy mimosa hard seltzer, supported by a campaign called 'iz a vibe'. While the hard seltzer category has started to slow, Molson’s innovation taps into people’s desires for unique and interesting flavor options in RTD.

Increased awareness of the links between gut health and overall wellbeing have seen a surge in sales of pre- and probiotic foods, including fermented products, such as kombucha. With kombucha now commonplace the USA, how is it positioning itself as a must-drink in the UK?