Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Americans’ growing insecurity about finances is turning BNPL services into a popular option, but how wary are consumers about the fine print? Having tracked this behavior in our Money Sector Snapshot, Canvas8 spoke to nine Americans to understand their attitudes towards short-term borrowing.

Buy Now, Pay Later services have become increasingly popular in the UK because of the perceived flexibility they offer over traditional credit cards. However, many shoppers are turning to credit to pay off debts incurred using BNPL, and concerns about the true cost of easy credit are growing.

Americans are shifting their use of buy now, pay later services from large, one-off purchases to everyday essentials like groceries. As the cost of everyday items continues to rise, there's a growing need for compassionate credit that serves the most financially vulnerable.

Digital wallets were gaining ground well before COVID-19 struck, but the pandemic accelerated their uptake as people prioritized contactless transactions. As well as offering a more hygienic way to make purchases, how might these tools enable Americans to make the most of their money?