Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

With formal education channels leaving many British women feeling ill-equipped to deal with reproductive health concerns, Canesten is making practical resources and information available to the public and teachers, helping to destigmatise conversations about vaginal health in the process.

In the US, women are searching online for information about the rhythm contraception method in large numbers. Driven by uncertainty about the continued legality of birth in a post-Dobbs America, people are looking for information outside of conventionally-trusted sources.

Forth, a hormone mapping start-up based in Chepstow, is looking to turn its customers into ‘citizen scientists’, providing women with the information they need to fully understand their own bodies. In doing so, it has become one of the fastest-growing businesses in Wales.

Americans are largely optimistic about digital health services, but there are concerns about what data collection might mean for insurance. After tracking these behaviors in our Health and Fitness Sector Snapshot, Canvas8 spoke to seven Americans about how healthtech can add value to their lives.