The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Interest in non-monogamous relationships is on the rise, with Facebook finding a growing number of people discussing polyamory. As people are experiencing more fluid and diverse familial norms, they're turning to social media to share experiences, evolve narratives, and challenge expectations.

A restaurant dedicated to 'throuples' is set to open in London on Valentine’s Day 2022, providing a space for those in romantic relationships with more than two people. As people become more open to non-monogamous relationships, brands are also starting to tackle taboos around sex and relationships.

Once an app designed exclusively to facilitate threesomes, sex-positive Feeld has grown to champion inclusivity, educate its users, and reduce stigma and shame through an authentic and comprehensive content offering. This open-minded niche platform is working to democratize dating and sex.

The pandemic shone a light on family units, accelerating conversations about alternative relationship structures and challenging existing norms. But in this climate of embracing the ‘non-nuclear’ family, what can brands and businesses do to support shifting ideals around togetherness?