From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

US-based ridesharing service, Turo, has become a key player in the shared-mobility sector by providing a quick and convenient way to rent cars in cities across the US, UK, Canada, and Germany. How can transport services and ride-sharing meet demands for efficient and sustainable ways to get around?

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

Google is set to wind down Stadia amid growing concerns about the appeal of cloud gaming for casual players. Between subscription fatigue and the success of free-to-play titles, people’s expectations of couch-based entertainment are increasingly revolving around value for time and money.