In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

A desire to take charge of their health is leading some Americans to try alternative wellness treatments such as psychedelics, nature retreats, and sound baths. After investigating this in our Sector Snapshot of Health and Fitness, Canvas8 spoke to eight people to get their opinions on alt health.

New York public hospitals have made plant-based eating easy for patients by making it the default lunch and dinner options. This offers patients the opportunity to passively make positive wellness decisions and facilitates behavioural change – as well as helping with decision-making fatigue.

Female-focused healthcare brand Tia has launched a campaign highlighting how women often feel they are dismissed, patronized, and demeaned by traditional healthcare services. In addition to calling out medical gaslighting, it commits to providing a service where women feel heard and believed.

Google has announced a new Search feature that helps people to find medical care providers in their area and book appointments with ease. As Americans look for ways to navigate the often complex healthcare system, how can technology improve access and expedite quality treatment?