Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As streaming platforms inundate users with endless content, Spotify playlists have become a handy resource for people who want to curate and easily discover content that's aligned with their personal tastes. How can brands provide music fans with personalized and participatory user experiences?

In the wake of the pandemic, which suddenly halted live events, Americans are renegotiating their relationships with music and the spaces they engage with it. Canvas8 spoke to eight people across the country to find out how digital and IRL communities affect their connection with music subcultures.

Spotify now allows listeners to purchase tickets for gigs directly through the streaming platform, creating a seamless link between listening to an artist and seeing them live. As people return to live music, there's an opportunity to make that jump as convenient as possible.

With Listen & Book, Easyjet and Spotify have joined forces to offer people tailored holiday destination suggestions based on their Spotify listening history. As people look for more personalised content, there's an opportunity for brands to mine unconventional datasets to delight and excite.