Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Melanoma UK has launched an outdoor campaign using UV-sensitive posters to represent skin damage and provide transparent messaging to raise awareness of skin cancer. With temperatures soaring to new highs, this campaign uses the shock factor to cut through and encourage people to be safe in the sun.

As countries around the world seek ways to battle the climate crisis, Copenhagen is attempting to raise awareness of rising sea levels by elevating benches across the city. The move helps people visualise the long-term implications of climate change if they don’t take action today.

As the cost of living crisis continues to impact the UK’s poorest residents, more support is needed for tenants and people living in social housing. Kwajo Tweneboa is helping to get people in difficult situations seen, heard, and helped. He has become a social housing hero in the process.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.