Signal23 Dec 2022
Burger King plant-based campaign calls out McDonald's

Burger King and vegan brand La Vie have announced their partnership with a campaign directed at McDonald's. With the trolling approach, Burger King makes a spectacle of its cultural fluency – not only is the brand adapting to a plant-based world, but it's speaking Gen Z's language to do it.

Burger King plant-based campaign calls out McDonald's