Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Apart from offering what it’s been built to provide – chances at courtship – Chinese dating apps have taken on the role of agony aunt. Mainstream platforms are high-exposure, and this is pushing introverted young adults to turn to these apps as confidants, where they can divulge secrets and fears.

Fatigued by swipe culture, people are opting out of legacy dating apps and seeking romance in spaces that prioritise their preferences and safety. Facebook Groups is one way to meet vouched-for potential partners in a more organic way, giving singletons a chance to make authentic connections.

Looking for love online can be a minefield at the best of times, but it’s proving especially difficult for single 50- and 60-somethings who may not feel as comfortable on the platforms used by younger generations. How does Boomer-focused app Lumen address this cohort’s dating needs?

As people explore new dating possibilities, they’re seeking online dating spaces that prioritise personal preferences and safety. After looking at this behaviour in the Home and Relationships Sector Snapshot, Canvas8 spoke to nine Britons to find out what dedicated daters want from dating apps.