In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Brad Pitt has launched Le Domaine, a range of skincare products with anti-ageing properties. But while celebrities’ perceived trustworthiness has previously had a positive effect on brand credibility, increased scrutiny from consumers is prompting a backlash against star-backed lines.

From tequilas and whiskies to rosés and Champagnes, the number of drinks brands co-created by actors, athletes, and musicians is on the rise. But what do celebrity-founded products tell us about the power of parasocial relationships? And is D2C really a replacement for brand endorsement?

The email newsletter space has seen a surge in activity since the start of the pandemic. As the need for niche journalism increases, more people are willing to pay for the news they want to see. Substack is meeting this demand, allowing writers to make a living directly from their subscribers.

TikTok may be known for its entertaining videos but it's entering the e-commerce space with its collaboration with Spotify. As people turn to social media for the latest finds, in-app shopping is becoming a hot commodity for followers inspired by their favourite influencers' purchases.