Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

People are searching for meaningful ways to mitigate the climate crisis, with a growing number recognising how they can use their financial power to drive pro-environmental action. Sugi shows users how much carbon their investments generate and teaches them how to offset these emissions.

Prompted by the rapid growth of green investment, CSR has moved out of the fringes and into the C-suite. The demand for transparency from both customers and stakeholders is squeezing businesses to improve ESG metrics and the finance industry to upskill its knowledge.

Amid global turbulence, shoppers have become more conscientious about workers’ rights and environmental justice – values they want to see translated into all aspects of their lives, including their consumption. How can brands make genuine efforts to provide their audiences with greater transparency?

The Sustained Choice app is designed to give people the information they need to make more planet-friendly choices while shopping for food. As people become increasingly conscious of the impact of their consumption, some are looking for proactive support during decision-making moments in-store.