Signal11 Jan 2023
Scepticism around eco-initiatives fuels 'greenhushing'

Britons are sceptical of businesses' environmental claims, with most believing that they aren’t suitably supported. While most people want transparency, businesses are reluctant to provide it due to greenwashing fears, meaning they must ensure that comms emphasise demonstrable environmental action.

Scepticism around eco-initiatives fuels 'greenhushing'