Rising prices have led many Britons to make compromises while shopping. As they seek the best deals, brand loyalty and values-led purchasing are on the decline – a behaviour we investigated in our Sector Snapshot of Shopping. Canvas8 spoke to eight people about their cost-saving measures.

Price rises and tax increases have created a gloomy economic picture for Britons who are only just starting to feel the crippling impact of the increased costs of living. Now, they are on the hunt for ways to save money and brands that can help them score a much-needed bargain.

Families across Britain are planning to cut back on spending for the 2022 festive season due to the cost of living crisis. As they face the prospect of a bleaker-than-usual holiday period, brands can earn favour by showing empathy instead of focusing solely on commercialisation.

John Lewis has long been synonymous with high-end products and big life celebrations. Yet amid a global cost of living crisis, the retailer is reinventing itself with its brand new pledge: ‘For all life’s moments’ – broadening its reach by tapping into current values that celebrate the everyday.