Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Europe's largest commercial TV network, RTL, is creating a multimedia streaming service that will include TV series, music, audiobooks, and podcasts. RTL+ is heavily investing in original German-language content with a view to challenging global streaming platforms via local loyalty.

The Latinx community is the largest minority in the US, but it’s still poorly represented across the media. Club Mundo Kids is an educational TV show broadcast in the US and Latin American territories, offering positive representation for children in a mainstream format.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Amazon Prime Video is launching a localised service in Nigeria, one of Africa’s biggest markets, providing local-focused content and programming. The move demonstrates the importance of providing content and products that speak to people at a regional and tap into local narratives.