Signal27 Jan 2023
UGG x MadHappy boots foreground self-care and comfort

Combining comfort with a callback, UGG has partnered with mental health-centric clothing brand MadHappy to launch its pastel Ultra Mini Boots. As stressful permacrises continue, people are leaning into Y2K aesthetics that revolve around soft, nostalgic, and indulgent styles.

UGG x MadHappy boots foreground self-care and comfort