Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Reebok has unveiled two pairs of adaptive trainers that are designed so they can easily be used by those with limited mobility, difficulties using their hands, or prosthetics. Both stay true to the brand’s aesthetic heritage and show the value in creating products that can be used by all.

Labrador Systems unveiled two robots at CES 2022 that are effectively self-driving shelves. While not as complex as other robotics at the show, these products offer people with disabilities a simple solution to day-to-day pain points, highlighting the real-life value of human-centred design.

With the launch of Tommy Adaptive, Tommy Hilfiger has joined those clothing companies designing products for people with disabilities. The line can adjust to disabled customers’ measurements and needs, opening up new possibilities with regards to business and professional style.

The pandemic has exposed how the visually-impaired community is being failed by poor web and app design. This report examines the implications of the growing ‘senior surfer’ cohort and opportunities for brands to increase revenue and build a stronger society through user-centric design.