Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In the world of fashion, Phoebe Philo is an icon who ushered in an era of ‘quiet luxury’ during her tenures at Chloé and Céline. As the designer looks to make a return with her own namesake label, are people now investing in high-quality clothing that can stand the test of time?

In a move towards becoming more ethical and innovative, luxury brands Dolce and Gabbana and Moncler are some of the many fashion houses to ban fur. With evolving interpretations of modern luxury, brands are implementing eco-conscious commitments in response to these market shifts.

High-end fashion brands have generally not performed as well as fast fashion on transparency rankings. With exclusivity and a sense of mystique among the segment’s unique selling points, luxury labels have long been more comfortable with opacity. But could consumer pressure force a change?

The denim industry is renowned for its environmental impact, but the Buy Better Wear Longer campaign from Levi’s is encouraging people to shop consciously and think about the effects their consumption has on the planet. How can brands work with consumers to reduce their environmental impact?