People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Gen Zers are re-popularizing point-and-shoot cameras as they look to create authentic and filter-free shots. Part of a rebuke against the intense curation that plagues social media, their embrace of digital cameras from the early 2000s serves as a way to rebel while also staying plugged in.

The 'Frazzled English Woman' aesthetic is a Y2K-inspired fashion trend making waves on TikTok. Evoking the image of women from early-2000s British romcoms, the look is making a comeback as people crave comfort, marrying the rejection of perfectionism with the joy of nostalgia.

Following a four-year hiatus, fashion and beauty retailer Claire’s is making a comeback with a range of Y2K-inspired accessories that customers know and love. As the brand doubles down on its brick-and-mortar experience, why is it resonating among a fresh audience of Gen Zers?

As Y2K aesthetics continue to dominate Gen Z beauty trends, lip crayons are making a comeback as multipurpose products that are both easy to use and cost efficient. But why exactly are young consumers obsessing over lip crayons? And what does it tell us about Gen Z consumer habits?