Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

An EasyJet survey has found that Britons intend to continue prioritising travel over other discretionary spending despite economic turbulence. As holidaying remains a must, there is an opportunity for brands to fulfil desires for escapism to strengthen engagement and brand loyalty.

A study has found that despite fears around the cost of living, Americans are determined to travel over the summer of 2022 and are willing to adapt their plans to changing circumstances. With people looking to cut costs, there are opportunities for brands to help them escape on a budget.

Breeze Airways is a new airline offering low fares in secondary markets without the disadvantages or stigma associated with low-cost carriers. By modernizing air travel with a streamlined, tech-focused experience that younger generations crave, how is this approach shaping the future of air travel?

Despite record-high airfares, after two years of going nowhere fast, Americans finally feel safe to fly again. But with both the concept of business travel and the profile of business travelers having changed since the pandemic, airlines are having to rethink the traditional class system of the sky.