As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Offering everything from financial services to an array of virtual storefronts, superapps have the potential to gain a substantial foothold among Brazil’s mobile-first population. But what do people expect from these platforms? And how can they help brands build long-term loyalty?

Rio de Janeiro is on a mission to create the world's biggest urban garden by 2024. In addition to making the city greener, the space will act as a source of organic vegetation for the local community and will provide job opportunities for people from disadvantaged families.

How are threats to the Amazon impacting everyday shopping decisions? What exactly is PIX, and how is it transforming the financial landscape? And how can businesses help tackle a growing mental health crisis? Our Brazil Cultural Snapshot explores the key behaviours shaping the nation in 2022.

The municipality of Salvador has launched the Conscious Food Brazil programme, which will see schools serve vegan meals. The move comes as the demand for healthy options rises and veganism grows across South America, pointing to opportunities for brands to remove barriers to nutritious food.