Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Twitter is hoping to tap a dreamer mindset with its US-wide billboard campaign. Featuring celebrities and their dream-to-reality tweets, the ‘manifestation campaign’ is inspiring people to follow their dreams, with an aspirational tone helping inject motivation at a goal-setting time of year.

There has been a dramatic drop in those identifying as Christian in England and Wales, making it a minority religion for the first time. With consumers looking elsewhere for meaning, connection, and community, how can brands adapt and respond to this significant cultural shift?

Americans reignited their faith during the pandemic, and are looking to maintain spiritual habits outside of traditional church-going. Glorify, a new Christian-focused app is blending daily prayer, mindfulness, and community in the digital space for people who are seeking connection and ritual.

Americans may be less inclined to attend religious services than in the past, but faith is still a core part of everyday life. How are churches adapting their spaces and outreach efforts to stay relevant to Gen Yers and Zers? And how are young worshipers combining their social and spiritual values?