How should disparities in gender-specific healthcare be addressed? What does a holistic approach to behavioural health risks look like? Is gamified fitness the future? In this part of the 2023 Expert Outlook, we speak to three experts about health and fitness in an increasingly phygital world.

Major League Baseball has announced a partnership with CBD manufacturer Charlotte’s Web, the first major American sports league to take this step. Attitudes towards marijuana and marijuana-derived products are softening even in the most mainstream American institutions, ending old taboos.

Post-pandemic, people are looking for ways of working out that are more holistic and centered around socializing. And as recreational marijuana use is legalized in states across the US, a yoga trend is taking shape – one that Bend & Blaze is capitalizing on by enhancing people's mind-body connection.

The pandemic accentuated worries for many American moms and left them feeling weighed down. To combat this, some have carved out time for new wellness practices – seeking therapy, focusing on the ‘crunchy mom’ lifestyle, microdosing psychedelics, and finding online communities for support.