When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Canada Goose, a brand known for its luxury winter apparel, has amassed a sizeable fanbase in China by navigating the tricky domestic market and consumer expectations. As Chinese shoppers are increasingly seeking brands that subtly communicate status, can functional luxury meet this desire?

Luxury travelers are making up for lost time, with intentions to pack in plenty of travel. However, a one-size-fits-all approach won’t work, something that Marriott International understands. So what do luxury travelers really want, and how is this industry heavyweight leaning into their desires?

From putting off marriage to ‘lying flat’, Chinese young people are quietly rejecting their country’s rigid social norms, seeking out more mindful activities, and ‘do-gooding’ on behalf of society. How is their growing sense of individualism impacting how they buy luxury?

As lockdowns lift in China, developments in the domestic luxury market are raising questions about overseas purchasing. Rather than pandering to pre-COVID habits, brands looking to court these shoppers are under pressure to accommodate shifting values and loyalties within the country.