Crocs has launched a virtual holiday store where shoppers can purchase items while enjoying interactive games and quizzes in the five themed ‘rooms’. The immersive digital experience comes as brands experiment with new ways to engage and connect with shoppers across channels.

Bondee – a metaverse-like app developed by Singaporean tech firm Metadream – has struck a chord among social media users in Southeast Asia. Thanks to its accessible design, trendy aesthetics, and highly customisable worlds, Bondee might just be the app to win over Web3 sceptics in the region.

Combining neural networks and artificial intelligence, Trillion facilitates hyper-realistic try-on experiences for online luxury jewellery shoppers – increasing buyer confidence through AR technology. How are immersive and personalised shopping experiences changing the face of e-commerce?

How is inflation affecting everyday purchasing habits? Are brand experiences the new shared memories? How will Gen Z’s spending behaviours evolve? In this part of the 2023 Expert Outlook, we speak to three experts about how people are balancing necessities and their values while shopping.