The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Japan’s working culture has a reputation like no other, with long days and little time off being common features. But as Gen Yers start to become the dominant members of the workforce, how will attitudes to overwork shift towards an environment that offers flexibility and a better work-life balance?

Why do attitudes towards gender and sexuality remain conservative? How is society adapting to an ageing population? And what are people doing for fun in a post-pandemic context? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Japanese people in 2022.

Looking to boost employee communication and collaboration post-pandemic, businesses in Japan are re-imagining their IRL workspaces. Using intentional design and social incentives, the move speaks to how the focus of the physical office is shifting from productivity to participation.

Despite being legally mandated to do so, Japanese companies are struggling to hire people with disabilities. There are opportunities for brands to help bridge this employment gap by making new roles or structures that make hiring those with disabilities a more realistic prospect.