Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

L’Oréal has acquired a stake in Korean temporary tattoo start-up Prinker to further its mission of advancing beauty tech that champions self-expression. With evolving ideals of beauty, people are increasingly seeking out products and services that help them showcase their unique identities.

The IKEA x Marimekko collection combines interior design with self-care. As emotional wellbeing becomes a priority for many people, brands that help establish self-care as an integral part of everyday life can position themselves as essential, even during difficult financial times.

Catering to self-expressive yet commitment-phobic Gen Zers, Inkbox’s temporary tattoos offer short-lived and customizable body art without risk of regret. For an impulsive generation keen on flexibility and keeping up with trends, can brands offer the fleeting fun that today’s young people are after?

How are digital worlds reimagining IRL beauty? What do skintellectuals want from brands? And how is emerging tech shifting consumer expectations of cosmetics? In this part of the 2023 Expert Outlook, we speak to three experts about how online and offline innovations are impacting beauty routines.